Signage Can Add 10-15% to Your Top Line! Learn How!  

Signs Sell is a full-color 192 page guide that helps the reader learn:

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  • The different types and categories of signs and what they can do for the business.
  • The mechanics of creating and placing a great sign.
  • How to look visual graphics not only from the customers’ point of view, but also from the employees.
  • What makes a great sign and what makes a bad sign.
  • How to take your visual merchandising to the next level.
  • How to make signs more powerful through technology.
  • How will digital signage change the way we view signs?

Buy Signs Sell Now!

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Retail Business Kit For Dummies

Whether you’re a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today’s retail marketplace—from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a bricks-and-mortar shop.

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Retail Sales Bible

Rick Segel and Matthew Hudson, PhD have simplified the retail selling process into a user-friendly book filled with concepts that are memorable, easy to master, easy to use and will become a part of the salesperson's persona almost immediately. 

I knew you were good but I had no idea how good. It was as if you have been in our business forever.”


Bob Rosenfeld

Director of Marketing, Lindt Chocolates


"When I walked into the room, there was such energy. The people were buzzing. We never had that at one of events before. Matt did a fantastic job." 

Executive, PHE International

Be inspired

Provocative, interactive and often outrageously funny, we deliver substance in a very unique style. We uses humor, anecdote and everyday allegories to make it easy for people to absorb messages that are vitally important to their company. Maybe that's why so many leading retailers and groups, suppliers and manufacturers, service, product and trade associations listen to Rick & Matt to get results.

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