Option #1: Marketing & Sales Package
Send us your tip or suggestion to be part of the 101 Secrets Every Bride Needs to Know about Buying Wedding Attire. Your tip, your name and the name of your store will be included in the opening credits of the book plus your store logo, contact information and a short description of your store will be included in the Appendix.
Turn your expertise into increased sales by capitalizing on the media exposure that book reviews and book announcements generate.
Your only responsibility is to write three tips or suggestions to be used in the book. We have professional editors who will polish your writing — it’s the substance that counts, not grammar!
Think about the public relations benefits . . .
This is not necessarily about selling books. It is about generating positive media exposure and buzz that will differentiate your business from the rest of the crowd. The key element in this program is a detailed professionally prepared press kit. Along with your press kit, you will receive a media guide with a simple step-by-step procedure manual on the best ways to use the press kit for maximum exposure. This package will have pre-written professionally prepared press releases that you can simply download and customize with the name of your business and contact information.
Our goal is to position you as the expert . . .
You will become the “go to” authority that the press will look to first. Because you will need to send review copies of the book to the various media outlets, you will purchase 20 books at the cost of $10 each, with a pre-printed price of $19.95. The goal is not about making money from the sale of the book; however, that will occur, too.
How much will all of this cost?
Here comes the real WOW! The cost for Option 1 is only $295, which includes the press kit, media guide, and 20 books with a retail value of almost $400. You will also receive a countertop sign that states: “We are proud to have been selected as one of the top bridal stores in North America and featured in the book 101 Secrets Every Bride Needs to Know about Buying Wedding Attire.” That sign alone adds instant credibility.
Offer the book on your website and profit from the sales!
You will receive a link to place on your website so customers can order the book and you don’t have to do any of the work. It will link to our order processing department and you will receive 40 percent of the sale of any book that is generated from your website. That’s passive income.
Another optional bonus is that you will have the ability to sell up to 5 pages to any of your wedding partners, such as caterers, function halls, bakers or florists who may want to be included in your book for exposure or just to congratulate you for being selected. Each camera-ready add will be $100 and you will receive 50 percent. Your total commitment is only $295 but it gets even better.
Customize the book cover for greater impact . . .