Rick Segel’s Award Winning Webinar program has returned. With the theme of helping businesses bring their business to the next level, we have planned monthly in-depth 75-minute cutting edge programs with additional time for questions and answers. These programs will cover all aspects of retailing and business and are guaranteed to make a difference in your business.
Purchase access to all of the webinars from Rick Segel including:
Breakthrough Marketing
The 7 Cutting Edge Techniques That Are Revolutionizing Marketing Forever
ARCHIVE AVAILABLE
Breakthrough Marketing™ is a system to better understand your customer, reach your customer, keep in touch with your customer, and have your customer find you. It is a collection of “new age” marketing tools that when used together generate exceptional sales performance and optimal brand positioning. Join us on Wednesday, June 23rd at 4:00 PM Eastern and learn more about this system that will catapult your business to the next level. The reason for its success is because these 7 quantifiable techniques are in perfect alignment with the new customer expectations and the way business is being done today. The techniques range from developing your lead nurturing system to developing video edulogs to assessing your touch tools. Make sure your marketing strategies are up to date!
Back to top
Customers & Employees Acting Badly
The pathway to dealing with irrational behavior from normal people
ARCHIVE AVAILABLE
I can’t believe she said that!
Well, Believe it! Customers are demanding more from stores, sales people, customer service people, and especially from owners than ever before. The reason why is because they can. Regardless of the recession, the increase in competition from around the world is intense. Customers are throwing away politeness and common courtesies for getting what they want, when they want it, and how much they want to pay for it. You wonder why our employees have become as cranky as the customer.
Back to top
How Do Customers Find You?
Demystifying Inbound Marketing and How It WILL Increase Your Traffic
ARCHIVE AVAILABLE
Marketing is constantly reinventing itself. The tools that worked 2 years ago might not be the solutions today. Discover the power of inbound marketing and how you can build a business through attraction. This “going with the flow marketing” is the latest marketing concept that justifies multiple landing pages and simply aligns the way customers find businesses today.
Back to top
Effective Suggestive Selling
ARCHIVE AVAILABLE
The days of the high pressure "shake the customer until all the money comes out" way of selling is over. No one wants to be sold anymore, but they all want help in buying. This program redefines selling into a non-threatening suggestion driven soft approach that will increase store morale and improve sales personnel attitudes while the customers are buying more than ever before.
Back to top
Making Your Website More Competitive:
A Website Review Sharing the Hot Techniques to Adopt and Adapt
Wednesday, October 27th, 4 PM EST
ARCHIVE AVAILABLE
When was the last time you shopped the competition? The other issue is what should we be looking for? In this program, you will not only have a guided tour of some of the best sites on the web but you will also learn some of the tricks and tools used in the sites that make them so successful. This will all be in terms that retailers understand, complete with an idea of the types of costs that are associated with them. Let Rick Segel be your mystery online shopper and uncover trends, tools, and treasures that will make you money. Let’s enjoy the ride!
Back to top
Pro-Active Retailing:
Bringing Your Business to the Next Level
Wednesday, November 17th, 4 PM EST
ARCHIVE AVAILABLE
Pro-active retailing means NOT sitting back and waiting for customers to just walk through our front door. Those days are over. In order to bring our businesses to the next level, we must design marketing plans that incorporate all of the strategies and tactics that will make our customers drive by other businesses and make our businesses their preferred choice--a true destination business. We accomplish that by adapting a customer-centric philosophy that shifts our focus to the Benefit Quotient for our customer.
Back to top
Signs Sell:
Signage, the Overlooked Killer Resource
Wednesday, December 8th, 4 PM EST
Signage can be a retailer's secret weapon - their silent salesperson that can produce more than the strongest salesperson. Learn how to increase sales between 10-500% with the I.S.E.E. Formula for signage effectiveness and put your customers in a buying mood with creative signage.
Back to top