Ways to Train your People and Make it Work
Recorded on Wendesday January 19th at 4pm EST - Archive Available
The strength of our business is only as strong as the people who we employ. Unfortunately, many of us can hire the right people but fail to educate, train and evaluate their performance and consequently lose good people. Doing it ourselves might be easier but it is a sign of poor management. This program will share the insiders’ view of the most effective ways to transfer what we know to the people who need to know.
A Website Review Sharing the Hot Techniques to Adopt and Adapt
Recorded on Wendesday February 23rd at 4pm EST - Archive Available
When was the last time you shopped the competition? When was the last time you shopped other types of stores just to get ideas? Now when did you shop your competition online? It is difficult to shop your direct competitor in person but you can do it online anytime you feel like it.
Refocus - Reposition - Re-grow Your Business
Recorded on Wednesday March 23rd at 4pm EST - Archive Available
It is time to change. Our customers are changing their buying habits and we must start the process. Follow the process taken by turn around and branding professionals.
Redefining Customer Service
Recorded on Wednesday April 20th at 4pm EST - Archive Available
Customer service is NOT DEAD. It is being redined in the mind of the customer in so many ways. Explore with us the ways customer service can make the register ring.
Uncover the Power in Inbound Marketing
Recorded on Wednesday May 25th at 4pm EST - Archive Available
Inbound marketing is the art and science of becoming a resource in the mind of your consumer. It focuses a business on expertise and position a business for maximum marketing effectiveness. Learn why this is the hottest trend of 2011.
Visual merchandising Audit
22 Ways to make your Merchandise POP
Recorded on Wednesday June 22nd at 4pm EST - Archive Available
Visual merchandise is essence of retailing itself. It makes the customer want to come in, stay, buy, and come back again and again. This program looks at a stores layout as well as just the displays and helps you uncover ways to increase sales.
Focusing on Facebook
Recorded on Wednesday July 20th at 4pm EST- Archive Available
Facebook has become one of the most important vehicles to reach our customers ever. We are all aware of their rapid growth and how it is starting to replace traditional websites. This program will discuss the ways successful retailers are harnessing the power of Facebook in order to do more business and stay connected with their customers.
PR - How to get it... A lot of it
Recorded on Wednesday August 24th at 4pm EST - Archive Available
Utilizing a well-planned and effective public relations initiative can become the silver bullet that catapults a business beyond expectations. A well written press release in the hands of an important media outlet, such as your local TV or radio station and the important newspapers in your area can make you the talk of the town and drive traffic to your doors.
The Latest and Greatest of the Year
Recorded on Wednesday September 21st at 4pm EST - Archive Available
Every year brings us new marketing methods, tactics, tools and techniques. This program will reveal the hottest new concepts and review many of the old tried and true concepts with a new twist. If you just take away one of the 7 ideas which will be discussed, it will be well worth it.
The Killer Free Resources
From Advisory Boards to the Best of Free Stuff Online, this is for Retailers
Recorded on Wednesday October 19th at 4pm EST - Archive Available
We have gone through the stage of guarantees and warranties. We are now living in an era of free to fee. That means we have to make offers that include the element of free. Google has mastered the concept and has built an empire because of it. This program will uncover the hidden resources that can become an endless supply of free promotional tools. assets you have that will cost little or nothing at all and how to employ it in your business so that you don’t lose your shirt and build a customer base.
Ways to Work On Your Business
Ways to Work On Your Business, Not In Your Business & Creating Your Business Plan
Recorded on Wednesday November 16th at 4pm EST - Archive Available
This program has been the most requested program of 2010. We have so much to do and it seems as if we never have enough time to get it all done. Learn ways to create priorities, focus on what needs to be focused on and above all learn how to feel in control of your business and life.
Let’s Look at Customer Service and Loyalty
Recorded on Wednesday December 14th at 4pm EST - Archive Available
Customer service is different things to different people and is no longer a luxury but is a requirement in order to stay in business. We have to better understand the different aspects of customer service and ways to employ them to the customer.