At Rick Segel & Associates, we dedicate ourselves to help businesses uncover their hidden assets in order to find and define their competitive advantages. We seek strategies, techniques, and tools to discover what makes a business stand out in today’s crowded marketplace.

Who We Are

Rick Segel & Associates is a twenty year old Kissimmee, Florida-based training, writing, publishing consortium with affiliate partners throughout the United States. Rick Segel, a Certified Speaking Professional, has spoken in 49 states, on five continents, with over 2,100 professional presentations. The most common words used by audiences are “we have never learned so much and laughed so much.”The philosophy that integrates fun, humor and playful behavior is critical in today’s highly stressful business environment. Because of that, we strive to incorporate a fun factor in almost everything we do.

Rick Segel is the author of thirteen books, including two editions of the best selling Retail Business Kit for Dummies which has sold over 100,00 copies and translated into 7 languages. Rick’s number-one selling book, that is in its seventh printing, is Laugh & Get Rich, co-authored with Darren LeCroix, a past International Toastmaster’s Speaker of the Year award winner.

What We Do

We achieve these goals through our thought-provoking keynote presentations, workshops, training, consulting and unique specialty services that enhance the businesses and people that Rick Segel & Associates touch.

What We Believe

Rick Segel & Associates believes that the exciting difference in any business should be the exciting difference.