Growing Ideas into Business
The 6 “P”s = Profitability

Last week, we introduced the idea of the formula that helps grow businesses. We call it the 6 “P”s = Profitability. With any idea, there is a mindset or attitude that we have that governs our actions. Last week I shared the first five of the 10 Commandments of Ideas. Here is the whole list:

The tables are turning, or are they? Have I discovered a profound or breakthrough method of marketing? Or is this just a new twist on an old idea? Before we get too far, let’s define my interpretation of promotion and positioning.