While the big-box retail model is far from dead, stores such as Walmart, Best Buy, and Cabela’s are realizing that the enormous, one-size-fits-all approach doesn’t work for all shoppers—nor all locations. To grow, many retailers are shrinking, sometimes with smaller stores, sometimes by introducing smaller, more intimate and approachable locations within larger stores.

“Good marketing is more about brains than bucks.” This is just one glimpse into the many words of wisdom from Shop.org friend, author, and entrepreneur, Andy Sernovitz. In his must-read blog and New York Times bestselling book, he shares his insights and best-in-class examples of how to simplify your business, earn word of mouth, and thrill your customers. And as a treat for our Shop.org community, we’ve asked Sernovitz to bring is marketing expertise, energy, and tactical delivery to keynote our Digital Retail Boot Camp at the Shop.org Annual Summit in Denver this September.