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Rick Segel, CSP

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Recommended Article: How Can You Motivate Last-Minute Holiday Shoppers to Buy?

 
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The holiday retail season is heading into the home stretch, but there are still plenty of Americans who haven’t checked off every item on their gift lists yet. How can you attract them and what motivates them to buy? The PeriscopeIQ Second Annual Holiday Shopping Survey has some useful insights about what works and what doesn’t.

Recommended Article: Free Productivity Tools to Fit Your Personality

 
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There are many free productivity tools available on the Internet, but many of them are a waste of time. The key is to find the right tool that fits your work personality or management type that can boost your productivity. Here are some suggestions based on the type of person you are:

Recommended Article: Personalising online prices. How deep are your pockets?

 
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Businesses are offered software that spots which customers will pay more

IN MANY types of face-to-face retailing, it pays to size up your customer and tailor your offering accordingly. In a 2006 study of Fulton fish market in New York, Kathryn Graddy of Oxford University found that dealers regularly charged Asian buyers less than whites because the Asians had proved, over time, more willing to reject high prices, and readier to band together to boycott dealers who ripped them off.

Recommended Article: 20 Video-Calling No-No's

 
20 Video-Calling No-No's

In the book The Virtual Executive, author Debra Benton tells a cautionary tale of videoconferencing: A bank executive joined in on a video call with his team, and forgot he was live on camera. He proceeded to pick up the newspaper and start reading while occasionally picking his nose. One of the other conference participants had to phone the executive's assistant to have her alert him that everyone was watching.

Is Technology Pushing You–and Your Customers–Over the Edge?

 
Is Technology Pushing You

Do you ever feel like you’re spending your whole day with your head buried in your laptop, cell phone or tablet? Do your thumbs hurt from constantly e-mailing, texting or updating your status, yet you oddly feel like you never really communicate with anyone? Do you secretly think if one more “must-do” social network pops up, you’re going to lose it? Turns out you’re not alone.

The face of retail 4 years from now

 
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According to a new Whitepaper from Nielsen, What’s In Store, In-Store For U.S. Retail In 2016, presented byTodd Hale, Senior Vice President, Consumer & Shopper Insights, traditional mass merchants and supermarkets have yielded share to value channels (club, dollar, and supercenter) and drug stores, prompting a series of changes, including format blurring, new marketing outreach techniques and shopper entertainment.

The Numbers Don’t Lie... We Just Got Our Wake-Up Call

 
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The numbers are in from Black Friday, Small Store Saturday and Cyber Monday and the results are nothing short of spectacular and amazing. I haven’t said those two words in years. For the past six plus years The National Retail Federation and gurus around the world were predicting either sales increases of 1 or 2 percent or decreases from 1 to 5 percent. Online sales had spectacular increases when it was new but certainly tailed off as it became more difficult to have double digit increases. 

Forrest Gump Was Right – Stupid Is What Stupid Does

 
Forrest Gump

I want to share three examples of sheer stupidity.

Self-Checkout... Are You Kidding?

 
registerI was asked to write an article about the effects of self-checkout for retailers. My first comment was "are you kidding me?" Why would any specialty retailer even consider investing money into a self-checkout system? After all, isn’t that an extension of or the heart of customer service? We are judged on how effectively and efficiently the checkout process is.

As I wrote that last sentence, I realized that many of the store employees who are responsible for checking the customer out do not necessarily leave the customer with that warm and fuzzy feeling of knowing they want to return. Many times the rapport can be built with the salesperson as opposed to the person who is checking us out. How many times have we experienced great salespeople only to have our sale in jeopardy because of an impatient and rude cashier who takes the thrill out of buying? Having said that isn’t the checkout process the place where we can cement a lifetime relationship with that customer?

I’ve Seen the Future and It’s in the Palm of My Hand

 
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Mobile Apps for Retailers: A Quick Look

By the time you are reading this article which was written 6-10 days ago, everything that I am writing about might have changed. Of course I am exaggerating a little bit but that is how fast the world of mobile commerce, also known as m-commerce, changes. Just when you think you have a handle on the subject, something new is introduced. Let me give you the current and accepted concepts that are changing the face of retailing via our smart phones.

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