One of the most important factors that leads to the failure of a company is that their prospective customers can't find their product when they need it. 50 percent of small businesses fail after 5 years because when "they build it", customers never come. The main problem for most companies is that they are never are considered when a customer is making a decision.This is because at the time of purchase, the customer does not know that they exist.

Understanding why personal branding is important is one thing. But don't stop there. Once you've discovered your own personal brand, you still have to actively manage it daily via social networking tools and other online forums. If you don't tend to your brand, then people will forget about you and you will lose control over what that brand represents. Here are five reasons why you need to stay on top of your brand to remain relevant and active in online conversations.

Businesses are offered software that spots which customers will pay more

IN MANY types of face-to-face retailing, it pays to size up your customer and tailor your offering accordingly. In a 2006 study of Fulton fish market in New York, Kathryn Graddy of Oxford University found that dealers regularly charged Asian buyers less than whites because the Asians had proved, over time, more willing to reject high prices, and readier to band together to boycott dealers who ripped them off.

Low prices and good deals helped wary U.S. consumers overcome their growing anxiety about the economy in May, leading to stronger-than-expected sales for top retailers.

Faster than a speeding bullet, more powerful than a locomotive, able to leap tall buildings in a single bound, it's a bird, it's a plane, NO IT’S SUPERMAN. 

Let’s face it -- fewer and fewer people are just strolling in our front door. We have a new ritual in shopping and that is checking out stores and categories online. Years ago the Yellow Pages advertised “let your fingers do the walking.” Today, it is part of our culture.

Trust is one of the hardest things to earn in business and one of the easiest things to lose. Trust means having confidence in the business or salesperson. Trust comes from honesty and integrity. When we trust a company and their policies, we are willing to pay more for the product because we TRUST them.

Something for Nothing

How to connect with customers across all retail channels