Here Is a Simple Idea That Works
I just got an interesting job that I think could become a great business tool for you. This is so good a business model that I might even want to pursue it even further and use it for more than this one client. But the best part is that anyone can do it and reap the rewards from this model.
I will be working for a distributor that has two major trade shows a year. All of the vendors he represents attend these buying shows. They offer 2 educational programs before the show begins and I will be doing one presentation for their sales reps and another one for their retailers.
In addition to the presentations, the distributor asked me to do a rather interesting assignment that could become a major trend. What I will be doing is going from trade show booth to trade show booth, with a video camera and a microphone and asking the vendors sales/managers or sales reps a few simple but powerful questions:
- What is HOT from your company?
- Why is it HOT?
- Why should the consumer buy it?
- What’s new?
- What are the advantages of doing business with your company?
When I edit the responses I will break the videos down to a 3 to 5 minute maximum. They will be converted into YouTube and placed in a private section of YouTube. Then the distributor will offer this library of videos for the retailers to use on their websites. FREE Content. And the distributor will charge the vendor an advertising fee.
What makes this important for you to do?
One of the reasons that online sales have been strong is because of the amount of educational data, product reviews, customer feedback, and owner’s polls. When you think about it, an online merchant is able to beat the retailer at their own strength which has traditionally been customer service, expertise, and dependability of the specialty retailer to know and stand behind the product.
Things have changed and the difference is in the area of expertise and sharing that expertise. Having a website filled with instructional and informative short video makes your website one that people will return to again and again. Even if someone doesn’t buy from you, people will be talking about you and in time that will pay big dividends.
SO WHAT IS THE ACTION STEP?
First, ask every vendor you do business with if they have created short instructional, fun, or informational videos that you can use on your website. If not, start to bring a camera to trade shows, any point and shoot camera works since they all take movies today. Then, ask the questions I listed earlier. OR When a sales rep is in your store, take a video. OR you can use SKYPE (it’s free or has a tiny charge) to capture a video recording right through your computer.
I have found someone to edit my videos. Trust me, there are plenty of people who do that work as a part time job. Then just have them up load it to YouTube (it’s really pretty simple- I even did 2 of them a month ago myself). Once they are on YouTube, you can easily add them to your website and Facebook site. You can even use these videos in your store if you have a flat screen monitor. You can use some of the smaller screens that are not very expensive.
This is really a winner and it just enhances the shopping experience within your store. It also makes your website far more interesting and encourages your visitors to return again and again.