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After almost 2 years of nagging, I have finally convinced Roland Lacey, the President of MediaRight Technologies to launch a service that is long overdue and desperately needed for independent retailers. It is a service to evaluate a retailer’s ecommerce initiative that includes their website, email marketing efforts, newsletters, blogs, shopping carts, and even Ebay or Amazon involvement.

Many of you might be familiar with Roland because he is my Webmaster, and I have done a number of teleseminars with him about the latest and greatest in Ecommerce. Roland has also served as the Technical Editor for The Essential Online Solution and The Second Edition of the Retail Business Kit for Dummies that is due out early this fall. Roland is a computer geek who knows and understands marketing. Actually he might better be described as a marketer that understands the geek stuff. I have been pestering Roland about a service like this because I have just been inundated with people who come up to me after a presentation, or call, or write to me asking me to evaluate their website and what I think they should do. I just can’t do this because my schedule doesn’t allow it as much as would love to. It takes time and expertise in some areas that I am aware of but am definitely not an expert in. What they are really looking for is some objective information as to what to do, what to tell their webmaster to do, and to answer the most important question - Is their webmaster doing what he should be doing and are they getting any type of return from their website?

So many times you see a beautifully designed site but the technical part of the site makes it useless. More than that is the site that is technically perfect but the graphic design is terrible. As for all other aspects of ecommerce, so many great businesses are missing the boat with opportunities they could be exploring.

Well, Roland dropped a bombshell on me when he informed me that his tests agreed with my observations (I told you he was a geek). He has created not just a new service but has launched a new division of MediaRight Technologies called Ecommerce Evaluation Services (EcommerceEvaluationServices.com). This is a service that will test your site and initiatives in over 50 strategic areas. Roland does NOT want to be your webmaster. He wants you to continue working with the people you are working with but wants you to become a more aware and educated buyer of ecommerce services. If you need a new webmaster, Roland will make suggestions and he will even talk to your existing people.

Ecommerce Evaluation Services will be a completely objective service without any vested interests other than your success.

I know first-hand how powerful a service Ecommerce Evaluation Services is offering. That is exactly how I first met Roland. I had interviewed him for my book, Essential Online Solution, and was so impressed I called him back to evaluate the company that I was working with. I felt they were taking advantage of me but I could never quite understand what they were doing and how long it would take for all the things they were doing for me to finally work. To make a very long story short, Roland saved me over $10,000 in overcharges, misrepresentations, and tools that could never work. Roland actually got that company to refund me money and even apologize for the work some of their people were doing. Some of their employees lost their job over it. The irony was that Roland ended up doing some limited consulting for the company and saved them money as well.

So many of us have been taken by people and companies that just simply snow us with all their technical jargon. Oh yes, Roland and his staff talk in easy to understand English.

OK, what exactly will you get and how much does it cost?

You will first be asked a lot of questions. Many of them you won’t have a clue what they are and that’s alright. That’s the way he establishes competence levels. He will ask your webmaster lots of questions as well. Then the diagnosing begins. After a great deal of analysis, you will receive about a 20 page report outlining the steps that need to be taken to reach your potential. You will also receive an approximately 20 minute video where Roland discusses and walks through strategies outlined in the report.

You will also have a telephone conversation from Ecommerce Evaluation Services (probably Roland himself because he loves to make those calls explaining the report and go over the action steps). Then, if need be, Roland will also go over the report with your current webmaster. The last step is a call or email whichever is appropriate as to the reaction of your web people. It should be treated as a positive experience because all EES is doing is making their job a little easier.

The cost is the best part. This service is only $495 and worth triple that. I know because I paid 4 times that amount. This was the BEST money I ever spent in my business. The work is 100% guaranteed. If you are not happy, every penny will be refunded. However, these recommendations will make you money, and to some that are reading this, a lot of money. We will be sharing those stories throughout the year.

You can get complete details here:

www.EcommerceEvaluationServices.com

There is a much bigger issue than MediaRight starting a new division. The real message is to have your ecommerce activities, your website and any other way you embrace ecommerce evaluated by a neutral party. Someone who isn’t going to profit from their recommendations. It will save you a lot of time, money, and lost revenues you might have had if it were done right.

I am excited about this new service and what it can do for the retailers who decide to use it. However, there is one more lesson to be learned from what I am doing with Roland Lacey, MediaRight Technologies, and the new Ecommerce Evaluation Services (EcommerceEvaluationServices.com) that all of us need to do. Never offer a service or product that isn’t right for your customers. Some businesses throw in any kind of junk to their customers just because of a fat commission check. Don’t do it. It will only hurt you in the future. Guard your customers and service them first. Hopefully, I have done that for you.