ricksegel app slideWe are retail experts. 

Rick Segel was picked to author Retail for Dummies because of his no-nonsense, easy to understand practices for retail. Matthew Hudson was picked to lead the company because he has the same desire as Rick - to see small business owners thrive. Together, we have over 50 years of combined retail experience. 

Popular Speakers, Award-winning Retailers, Trusted Counselors, Expert Authors. 

We can help you increase sales, improve profitability, certify your sales team and increase attendance to your event.

Our retail services include:

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Be inspired by the experience

Provocative, interactive and often outrageously funny, we deliver substance in a very unique style. We uses humor, anecdote and everyday allegories to make it easy for people to absorb messages that are vitally important to their company. Maybe that's why so many leading retailers and groups, suppliers and manufacturers, service, product and trade associations listen to Rick & Matt to get results.

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Retail Business Kit For Dummies

Whether you’re a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today’s retail marketplace—from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a bricks-and-mortar shop.

I knew you were good but I had no idea how good. It was as if you have been in our business forever.”


Bob Rosenfeld

Director of Marketing, Lindt Chocolates

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Retail Sales Bible

Rick Segel and Matthew Hudson, PhD have simplified the retail selling process into a user-friendly book filled with concepts that are memorable, easy to master, easy to use and will become a part of the salesperson's persona almost immediately.