The Secrets of Getting Better Results on a Shoestring Budget

Are you getting the most out of your advertising dollars? Are your promotions powerful and memorable? Are you sending the right messages to the right people at the right time? This program will teach you how to optimize your advertising while justifying every expenditure. We will explore every form of advertising and discover why some tried and true techniques don’t work anymore and why we need to be able to pinpoint our marketing to create the biggest bang for the buck.

Without the right people we cannot survive, let alone grow. This offbeat shirtsleeves program recognizes that traditional means don't work during a hot and highly competitive job market.

Businesses today have a tendency of defaulting to price as the reason for success or failure. This program clearly defines the importance of proper pricing but shows where other factors are truly more important.

This presentation, which is based on Rick Segel’s book, Laugh & Get Rich, stresses the importance of the fun factor in business today. Learn how to create an upbeat work environment for employees and a fun happening place for your customers to shop.

Even If You Hate Accounting

Are your working hard and not making money? Do you know how much merchandise you can buy next year? Do you know the do’s and don’ts of financing your business? This program will cover, in simple easy-to-understand terms, ways to control your inventory (for life!) and the new pricing formula to maximize inventory return. These are the “gotta knows” in order to make money and eliminate the stress in your business life.

Do you get confused with blogs? Are you disappointed with your website’s performance? How often do you say, “Don’t look at my website-- it’s NOT finished.” Do Facebook, Twitter, LinkedIn and YouTube overwhelm you? If you have answered yes to any of these questions, this is the program for YOU! Learn ways to demystify, simplify, and justify your online time and how to make your online presence pay you dividends.

This program uncovers the hidden assets and income potentials in your business. Strategies discussed will help the business owner avoid the financial potholes on the road to maximum profitability.

Win/Win and Beyond

Learn how to become a better negotiator and master the skills of getting and giving concessions effectively. This program will highlight the importance of power in negotiations and the best questions to ask or avoid during the negotiation process.

Merchandising is having the right merchandise for the right customer at the right time. All aspects of the merchandising process will be covered from planning, to buying, to receiving, to displaying, to positioning, to markdowns, to finally having the merchandise go out the door, and even contingencies if the merchandise is returned.

Based on Rick Segel's book, How To Run A Sale, this program is a complete how-to and how-not to class on the tricks and techniques to create powerful profit-producing promotions and sales.

People have a tendency of doing business with people that they like. Yet, we tend to trivialize the importance of learning the skills to become more likeable. This program will pay lifetime dividends on your path of mastering likeability.

How to convert customers into loyal followers - and keep them coming back. Learn what it takes to hear your customer say "WOW!" Learn what constitutes a WOW from merchandise to display to pricing to service and know when to use them.