The days when we could open the doors, sit back, and expect customers to just walk through the door and buy are OVER! The era of pro-active retailing is upon us, and there’s no time to lose.
In order to bring our businesses to the next level, we must design marketing plans that incorporate all of the strategies and tactics that will make our customers drive by other businesses and make our businesses their preferred choice — a true destination business. We must position ourselves on and offline as the resource our customers value above all others.
We accomplish that by adapting a customer-centric philosophy that shifts our focus to the Benefit Quotient for our customer. This dynamic, engaging interactive program incorporates every aspect of successful retailing today.
Participants learn how to:
- Create mutual understanding why the customer should shop with us.
- Communicate in the way that reaches the customer
- Embrace the latest cost effective ecommerce technology for customer acceptance and extraordinary growth
- Demystify inbound marketing and the best social media strategies that even the smallest of businesses can use
- Harness the benefit of interior advertising from the customers’ point of view to increase the average transaction size
- Discover the best price and nonprice promotions that will keep the customers coming back and talking about your business
- Learn the latest in pricing practices to reach customer approval and merchandise optimization
How the program can be presented:
- as a keynote presentation of 45 to 60 minutes
- as an interactive workshop of between 90 minutes to 1/2 day
- as a webinar
- as part of a long-term initiative that includes followup, webinars, and telephone coaching
Download Program Description