Simply hanging a sign — any sign — on your merchandise will make sales go up. It’s a proven fact. But hang the RIGHT kind of sign, and you’ll see that merchandise sell up to 50% better — if you change absolutely NOTHING else about the customer experience. You don’t have to lower the price, you don’t need to put an ad in the paper, you don’t need a coupon. You just need the right interior advertising.
Do you have the right signs in your store?
Signage is the single most overlooked, underutilized yet amazingly powerful tool a retailer has at their disposal. During this program, Rick introduces the power of these silent salespeople and their ability to turn your business around. Also covered is the emerging role of digital signage and how forward thinking retailers and vendors can partner to make the most of it.
Participants learn how to:
- Integrate the 3 categories of interior advertising within the store effectively
- Improve the shopping experience with creative signs
- Create a buying frenzy
- Learn how to increase sales between 10-500% with the I.S.E.E. Formula
- Have your customers linger longer increasing the likelihood of increased sales
How the program can be presented:
- as a keynote presentation of 45 to 60 minutes
- as an interactive workshop of between 90 minutes to 1/2 day
- as a webinar
- as part of a long-term initiative that includes followup, webinars, and telephone coaching
Download Program Description