“The times, they are a-changing.” The song that those words are from was written almost 50 years ago. Compared to then “We ain’t seen nothing yet”!

Change is happening so fast! The Rules of Retailing are being rewritten as we speak. We are living in the age of the electronic wallet.

Marketing messages are now being delivered with 160 characters as a text message which costs virtually nothing and can be twice as powerful as a full page color ad. We can no longer reject ideas, concepts, marketing vehicle, forums, or platforms that are on the “fringe” of mainstream thinking. We’ve created a New Normal, and it’s time to use the tools that make us profitable within it!

Participants learn how to:

• Control Email Marketing — don’t kill the goose with the golden egg!
• Develop 21st century Hassle-Free Telemarketing
• Harness the Power of Podcasting
• Use Text Messages to drive traffic and build your brand
• Use the concept of FSE: First Shop Elimination
• Win the battle for your customer’s mind with expertise and education
• Use Social Networking to connect with your customers in a profitable, powerful way

How the program can be presented:

• as a keynote presentation of 45 to 60 minutes
• as an interactive workshop of between 90 minutes to 1/2 day
• as a webinar
• as part of a long-term initiative that includes followup, webinars, and telephone coaching

Download Program Description