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Visual Merchandising for the Artistically Challenged and Financially Deprived

A fan and industry favorite, this program presents Rick’s take on the mysterious world of visual merchandising. An art form onto itself, your merchandising efforts can make or break your business.

That’s great news if you’re an artist. Otherwise, this can be a little scary. Rick eliminates that fear and lets you know you can be a great merchandiser even if you have absolutely no talent and even less money!

Chock full of easy to use and understand tricks and tactics that the best pros in the world use every day; budget conscious all the way and results generating! Merchandising will generate sales you never knew your customers were capable of. Work a little visual magic and listen to the register ring!

Participants learn how to:

  • Create store windows that sell!
  • Transform simple, every day, inexpensive objects into powerful props you can use year round
  • Simple techniques to create displays that sell
  • Create the fun atmosphere that makes people buy

How the program can be presented:

  • as a keynote presentation of 45 to 60 minutes
  • as an interactive workshop of between 90 minutes to 1/2 day
  • as a webinar
  • as part of a long-term initiative that includes followup, webinars, and telephone coaching

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