Retail Marketing 
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Speaker Programs Choose from a variety of Rick's most popular topics for keynotes, seminars, training sessions and break-outs.
 

How to Thrive During A Slowing Economy

Businesses can thrive during economic downturns and recessions if they know the right strategies to use. Economic slowdowns create opportunities when competitors cut back their marketing efforts, suppliers are more willing to negotiate, and lower interest rates prevail. Doom and gloom will become a self-fulfilling prophecy for those who believe in them. This seminar will show you the strategies that will teach you how to:
  • Restructure your marketing tactics to acknowledge but not succumb to negative sentiment
  • Focus on retention and awareness strategies
  • Reinvent yourself to become a true value driven organization
  • Seek out alternative marketing strategies
  • Create emotional attachments
  • Uncover new channels of distribution
  • Direct your marketing toward the 8 key customer types

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