Retail Marketing 
Retail Sales Training 
Speaker Programs Choose from a variety of Rick's most popular topics for keynotes, seminars, training sessions and break-outs.
 

It’s More Than Just Price

Did you know that the "price" of an item ranks third after service and selection? Do you put too much emphasis on the price of the products in your store? How do you price your merchandise for the most profit? This program is a comprehensive look at the issue of price where the attendee will examine the importance and techniques of pricing merchandise to increase business and the profit margin.

  • Explore what effect volume has on price
  • Learn when you should mark an item down and by how much
  • Learn about the tool of price and how it influences the profit margin
  • Learn to use price as a way to move merchandise
  • Stimulate business in your store

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