Rick Segel & Associates has created strategic alliances with some of the finest mystery shopping services who are in alignment with Rick's strategies and philosophies of.

Our success as retailers hinges on the customer experience, and focusing on customer loyalty ensures that you are giving your customers the best customer service possible.  Let our Mystery Shopping team see what your customers see, hear what your customers hear, and experience what your customers experience – and then report back to you with an objective report highlighting your customer service strengths and weaknesses.

Mystery shopping focuses on the customer service side of the equation.  It’s next to impossible for a retail store owner to assess how their team performs when they’re not in the store - even the worst employee tends to do better when the boss is around. Take yourself out of the equation and let our mystery shoppers assess retail employee performance on your behalf.

Mystery Shopping:

• Identifies strengths and weaknesses in the customer service training
• Assesses the appearance, layout, in-store retail signage and visual merchandising efforts
• Articulates the customer service experience you’re currently providing to your customers – and helps pinpoint areas where you could bring the reality into alignment with your desires
• Provides a truly objective retail-specific assessment your store as it really operates!

After your Mystery Shopping session, you will receive:

• An objective critical analysis of your store’s operation and customer service efforts
• An individualized retail management action plan with recommendations to improve customer service, store operations, and the overall customer experience.

Mystery Shopping can lead to memorable meetings. One of Rick Segel’s specialties is to mystery shop individual retail stores prior to an upcoming event. These sessions can be recorded and used in live sessions (with the employees’ approval) to bring your retail sales staff meetings to the next level. The key to the success of incorporating mystery shopping into your retail sales meeting is to focus on the positive interactions that your employees have with customers.