This downloadable item is the first of six hours of priceless advice from Rick Segel's successful audio book, "How to Make Your Retail Business Profitable".
  
In this one-hour talk, Rick shares his recipe for positioning yourself to be consistently profitable. In his enjoyable, down-to-earth presentation style Rick fills every sentence with ideas and tips that you'll want to use.
  
You can build a strong foundation for financial success by learning from Rick's hard-won experience as a specialty retailer.

This downloadable audio is the second of six hours of invaluable advice from Rick Segel's successful audio book, "How to Make Your Retail Business Profitable".
 
In this one-hour talk, Rick discusses the little — but critical — things you can do to impress your customers to the point of being true and loyal believers. In this audio seminar you'll find a wealth of creative business ideas to separate you from your competition and build a strong customer following. And you'll learn to build the best marketing team in the world . . . a team of satisfied & happy buyers.
 
It's really not that challenging to WOW your customers — and keep them coming back — when you know how.

This is the third of six hours of an enjoyable, entertaining and educational audio series from Rick Segel's successful audio book, "How to Make Your Retail Business Profitable".
 
In this one-hour audio seminar, Rick discusses how to make every form of advertising media work for you. Newspapers, magazines, radio & TV, direct mail — you can take advantage of every media available channel to create a larger than life image for your store.
 
Learn how to get the media coverage that sets you apart without spending a fortune.

This is fourth of six hours of enjoyable, entertaining and educational sessions with Rick Segel from Rick's audio book, "How to Make Your Retail Business Profitable".
 
In this section, you'll learn the ABC's of running a sale in a step-by-step approach that can double and even triple the results of your sales and promotions. Rick discusses every aspect of running a sale — from writing the ads, to physical set-up, theme creation, and the definition of the "sale customer".
 
Find out why Rick's clients tell us time and again, "we followed your advice, and WOW! The results were even better than we expected".

Good people are your most important asset.
 
In hour five of Rick Segel's audio book, "How to Make Your Retail Business Profitable", Rick shares valuable insights about how you can find good employees using non-traditional methods.
  
Having found them, you'll learn how to keep them with you using creative strategies and the “fun factor” that can transform your business into a place that attracts and retains good employees who in turn attract and retain loyal customers for you.

In this segment of Rick Segel's audio book, "How to Make Your Retail Business Profitable", Rick discusses how to quietly WOW your customers and keep them coming back with a results-oriented sales training program that makes the sales process fun and non-threatening for both the salesperson and the customer.