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Step By Step Course Programs

 
The Complete Bridal Retailer’s Guide to Profitable Retailing
If you’re a full service bridal retailer, you know you’re in trouble!
There’s more competition than ever before. From discount chains to web based cut-rate vendors; someone’s stealing away your sales from every direction.
They can beat you on price
They can beat you on convenience

 
Worst of all, if you don’t act now, they’re going to beat you out of business!
There’s only one way they can’t beat you.  We know what it is.
There’s one single, solitary way to not only survive but thrive in this cutthroat competitive environment. Retailing expert Rick Segel has joined forces with Steve Lang of Mon Cheri Bridal to share this way with you, in the pages of their new product:

The Complete Bridal Retailer’s Guide to Profitable Retailing

This comprehensive, intense system is the only product on the market that speaks directly to the full service bridal retailer.  Full details about this course

By Steve Lang
CEO of Mon Cheri Bridal
and Rick Segel
Author of the best-selling
Retail Business Kit for Dummies and The Essential Online Solution

 


The Manual On How To Run A Sale
What if you had a sale and nobody came?

Sadly, for many retailers, this is not a rhetorical question. Too many times store owners have sales events only to discover:

  • Low turnout: Not enough customers show
    up to justify all your time and effort!
  • Customer apathy: Your deals don’t attract
    any customer interest
  • Too much competition: You don’t stand out
     from the other stores in your area -- and
     we won’t even talk about the internet!

There’s no hiding it: Promotional techniques that used to draw in the crowds of eager shoppers just aren’t effective anymore.

What can you do?

Solve your retailing problems with Rick Segel’s How To Run A Sale!

  • Never again will you have a lackluster sale!
  • Never again will customers look at your prices and say “So What?”
  • Never again will you be indistinguishable from the masses of competing retailers!

A truly comprehensive guide, How To Run A Sale tells you everything you need to know. Packed with proven attention-getting strategies, this guide walks you through the entire sales process, from planning the perfect promotion to creating advertising that’ll get the crowds talking.

Full details about this course

Step-By-Step Approach To Running a Sale
Double and Triple Your Sales Results
Create a Customer Buying Frenzy
Generate positive word of mouth buzz around your store
Help solve that slow-moving inventory problem
Improve employee morale

 

Contents copyright 2001 - 2008 © Rick Segel & Associates • All rights reserved