Retail Marketing 
Retail Sales Training 
Rick Segel Store

Free Downloads

 
Before You Sign A Lease
Negotiating a lease for your retail space is one of the most important, and often among the most complex challenges you'll confront in running your business.

In this FREE DOWNLOAD, Rick shares his checklist of critical questions to ask before you sign that lease!

 

Price: $0
How Did Our Sale Do?
This FREE DOWNLOAD from Rick's best-selling "How to Run a Sale" book is an easy-to-use step-by-step form that quickly draws a picture of how each of your Sale Events performed.
Many small retailers sprint from one promotion & sale to the next, trying to keep up with competition and seasonal milestones, never really knowing the real results of each event. To hone your edge & run sales that yield the results you want, you need to measure and improve.
This simple -- but powerful -- form will help you achieve that edge.
Price: $0
Promotion Checklist
This is a FREE DOWNLOAD from Rick's best-selling "How to Run a Sale" book.
The Promotion Checklist is a quick & convenient way to ensure that you've addressed the essential steps in getting organized for a truly successful promotional event. Careful planning and throughness can make all the difference between ho-hum customer response and spectacular results.

 

Price: $0
Rick's Retail Tips -- The First Year
We've collected the first year of Rick's Weekly Retail Tips into a downloadable electronic book that includes all 52 topical, informative weekly articles.
Rick's Weekly Retail Tips have been so well-received that more than a dozen periodicals have asked us for permission to reprint them in their publications, including the prestigious In-Store Magazine.
We receive a lot of wonderful feedback from readers about the value and impact of Rick's Tips on the success of their business. One small retailer recently wrote, "Thanks Rick! I would not have believed how a small change can have such a big effect. Even though I was skeptical, I tried your ideas for moving slow merchandise. You know what? When I changed my merchandise markdown approach my inventory turnover increased and the bottom line got a nice boost. But what really surprised me the most was the increase in customer traffic through my store. I guess that now that they can't predict when the markdowns will happen, the customers are dropping in a lot more often to check up on prices. It has turned into a great opportunity to sell them on our newest merchandise at the same time."
Price: $0
 

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