Ecommerce - The Latest and The Greatest
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5 Key Topics:
Rick and his guest
Roland Lacey of
MediaRight Technologies
shared
their latest
thoughts and information
on 5 important topics:
- Google
Local
Discover why it's so
valuable and EXACTLY
how to get listed.
- First
Shop Elimination
Rick delves deep
into this phenomenon
of online shopping.
Whether you sell
online or not this
effects you.
- The
Blogging
Frustration: What Do
I Write About?
Rick and Roland
explore ideas and
resources to make
this - the hardest
part - easy.
- Social
Marketing Overview
Roland presents an
overview of Web 2.0
and the marketing
opportunities it
presents.
- Is Your
Web Site
Built-for-business,
Beautiful or Both?
So many times you
see a beautifully
designed site but
the technical part
of the site makes it
useless. And then
there is the site
that is technically
perfect but the
graphic design is
terrible. Rick and
Roland explore
secrets to
addressing either
(or both) problems.
The Art of Running A Promotion…
the Best Ones and How to Do Them
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This program is going
to delve deeper in to
the art and science of
running successful
non-sale promotions.
What are the best ones
to use and what it takes
to make them work. You
will leave with a check
list of things to do and
when to do them. This
program is about making
your store busy and the
place to go without
discounting or giving
things away.
- Learn the
hottest new
techniques in store
promotion
- Learn ways to
expand your mailing
lists
- Understand the
integration of
traditional and
email elements
- Learn how to
create buzz about
your business
without having to
give away your
merchandise
- Understand the
effects and types of
signage to use
during promotional
periods
What Would Happen If?
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This program consists
of techniques and
strategies to employ
when we are confronted
with those unusual
situations and scenarios
that occur every day in
our stores. We will also
explore what’s on
everyone’s mind which is
what do you do when the
economy slows. This
program will be polling
our teleseminar
subscribers for
scenarios that they
would like covered.
- Learn what to do
when you catch an
employee or customer
stealing
- Learn what to do
when a customer
tries to negotiate
- Learn what to do
when customers talk
about your
competition
- Learn the “hot
words” that
customers use that
can ruin our moods
and what we should
do about them
- Learn what to do
when people come in
and ask for
donations
How To Find ‘Em, Hire ‘Em, and Keep ‘Em
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One of the biggest
issues today in
retailing is finding and
keeping good employees.
It has become easier to
attract good customers
than it is to find good
employees. This program
will discuss ways of
attracting and keeping
the best people. It will
also explore good
management practices
that will help you run
your business better and
uncover issues that
prevent some businesses
from attracting and
keeping the best people.
In addition, we will be
discussing the benefits
of assessments and have
a special guest from
Profiles International,
the largest assessment
company, to explain how
retailers use
assessments effectively.
- Learn how to use
employee assessments
that will save you
thousands of dollars
- Learn how to
recruit the best
employees
- Learn why
outgoing bubbly
personalities are
not necessarily the
most effective sales
associates
- Learn why
employees stay
- Learn why
employees leave and
what you should do
about it (if
anything)
The Numbers Made Easy
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this event!
This program is for
all of those business
owners who have ever
uttered the phrase “my
accountant handles
that!” When banks hear
those words they shutter
because what it’s saying
to the banker is “I
really don’t know or
understand what’s going
on in my business
financially.” That’s
scary!
Businesses don’t get
into trouble when they
are overbought. They get
into trouble when they
don’t know when they are
overbought. The
problem is that very few
retailers go into
business because they
love accounting (myself
included). This program
will simplify the
numbers you need to
know. Look at this
program as a short
course in Retail
Accounting for Dummies
(if there were such a
book). You will learn
what information you
need to know and what to
do with it.
- Learn 4 numbers
that will make you
financially savvy
about your business
- Learn techniques
to make money in
retailing that are
contrary to everyday
thinking
- Learn the magic
of margins and how
to fatten them up
- Learn the
difference between a
buyer and a picker
and why the numbers
don’t lie
- Understand why
your average
transaction size and
your units per
transaction can be
the greatest sales
motivator
How to Sell Like A Pro
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this event!
This program is a
true breakthrough in
retail selling. The
material for this
program is from the
research of one of the
greatest retail training
and development
specialists in the
world. This PhD has
developed sales training
for who’s who in
specialty retailing.
(Watch for a special
announcement in a few
months about a joint
project with this
training guru that I
can’t reveal his
identity yet.) This
program will be a
powerhouse and not to be
missed event that will
insure sales increases
for the holiday season.
If you liked last year’s
program, this one will
blow you away.
- Learn a sales
system that works
- Understand the
customer’s self-talk
as you proceed
through the sale
cycle
- Learn how to
remove the pressure
tactics from selling
and create an
environment where
the customer
believes that they
are just receiving
great service
- Learn why
objections are
guideposts to
successful selling
- Learn why
multiple sales are
where real selling
begins
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